On the occasion of the Louis Vuitton retail aftershow, we thought about a typical French story combining history, culture, and Parisian celebration by immersing our guests in the streets of Montmartre. The guests arrived via our subway photocall - Louis Vuitton station - and met directly - in the streets of Montmartre - on the terrace of a brasserie to enjoy a glass of champagne and refined dishes. Another space was representative of the artists of the Place du Tertre where the guests had the opportunity to receive their tailor-made silhouette or portrait.
Initially planned for 350 people, the event finally welcomed more than 600 guests, delighted with the unique experience. This aftershow was a true celebration of the Parisian art of living, demonstrating our expertise in scenography and the organization of luxury events. A small surprise during Virgil Abloh's SS20 fashion show, since the latter created it in Montmartre. At the time of the tender, we had no information on this subject and are the only agency to have proposed this concept that we called “Let's go to Montmartre” (Artistic director Hicham Abboub)
