On the occasion of the Louis Vuitton after show retail, we designed and produced a festive and summer event inside the LVMH group's courtyard. By adapting the codes of the Coachella festival, we thought of integrating an airstream, which stands out for its atypical design and its certain opulence. A futuristic architecture that contrasts with numerous tropical plants, recalling the fantastic universe of the iconic festival.
We took up a major challenge in terms of logistics and access because there was no way to get this 2T airstream in other than by pushing it delicately and precisely so as not to damage the marble slabs in the space. This event brought together more than 650 people and was very successful with the house's customers.
