As part of the movie “I WILL - Teddy Riner”, Under Armour entrusted us with the press launch in Paris. We wanted to offer a creative atmosphere by immersing guests in a redesigned artistic space. Journalists were surprised by the fusion of the brand's underground universe and the charismatic personality of Teddy Riner. They discovered a museum dedicated to performance, including trophies, medals, and Kevin Plank's first T-shirt. Teddy Riner's voice echoed in the space before the movie was shown.
Following the screening, guests enjoyed smoothies from the judo champion in personalized bottles, as well as sports cereal bars and healthy cocktail pieces for those with a sweet tooth. This installation, at the crossroads of fashion and sport, was named among the best activations of the Under Armour brand in Paris.
