Luxottica Press Days FW21

Clent
Luxottica
type of event
Press day
datum
2021
Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.

From design to production, it was a new story that we created on the occasion of the Luxottica press days. A major challenge: 3 weeks to make an 850 m2 space creative and warm while taking into account the uniqueness of all the group's brands. Thus, we have imagined an experience with different everyday spaces in which to project yourself to wear your most beautiful glasses. From glasses to enjoy a drink with friends, to glasses to see an exhibition or to go to work.

Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.
Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.
Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.

A Trendy and Innovative Space

Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.
Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.

But that's not all, a trendy space has also been designed and produced in our workshop according to current trends, namely the mirror movement, future now, code switch, minimalist. All the elements have been worked with different materials, namely suede, grained leather, mirror polish. We also had to work on all the lighting intentions in order to have remote lights and thus amplify the details on each pair of glasses.

Guests exploring the trendy space with Luxottica glasses during the FW21 press days in Paris.
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