
For the presentation of the Cruise Collection from Louis Vuitton, H.stories imagined and orchestrated a refined experience in the heart of the Maison's boutiques.
Our mission: to create an elegant, immersive universe that is consistent with the aesthetics of the collection, by promoting the flagship pieces through a subtle and contemporary staging.
Thanks to meticulous work on the scenography, the light, the layout and the circulation of the guests, we have transformed the spaces into real sensory destinations.
Every detail has been designed to offer an exclusive moment, between high creativity and operational excellence, faithful to Luxury codes and the Cruise spirit.






The particularity of this project lay in its simultaneous organization on two Louis Vuitton stores, requiring meticulous coordination between the technical, artistic and logistical teams. In a limited time, H.stories ensured the scenographic installation in both spaces, the management of guest flows, the coordination of service providers and the overall supervision of operations. This double production, conducted in parallel and without any compromise on quality, illustrates our ability to manage high-end activations with a high level of requirement and complexity. This know-how has made it possible to offer two experiences that are perfectly fluid, coherent and aligned with the DNA of the House of Louis Vuitton.

This project required operating on two shops at the same time, each with a different scenographic layout, dedicated teams, specific constraints and a significant flow of guests.
To guarantee the quality and coherence of the two activations, H.stories mobilized a mirrored organization: two synchronized control rooms, centralized management, continuous coordination and on-site supervision for each space.
This rigorous and agile approach made it possible to maintain the same level of excellence in both stores, to meet tight deadlines and to ensure a smooth and premium experience for all guests.
It is this type of execution that distinguishes H.stories in luxury events, where precision and operational control are essential.
“Congratulations Hicham for managing two events at the same time in two stores. You won 7 new events with us.”
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