On the occasion of the launch of the Cruise collection, designed by Nicolas Ghesquière, artistic director of Louis Vuitton women's house, we had the honor of designing and producing three creative events in the Louis Vuitton Montaigne, Louis Vuitton Champs-Élysées and Louis Vuitton Vendôme stores. Inspired by concepts from Japanese culture, we created a perfect harmony with the collection. For the simultaneous launch in the Montaigne and Champs-Élysées stores, we imagined two distinct concepts. In Montaigne, guests enjoyed a traditional kabuki dance performance, while the Champs-Élysées store hosted a tea ceremony, immersing guests in a zen and refined atmosphere. Every detail had been carefully thought out to reflect the luxury and elegance of Louis Vuitton.
H.stories was able to combine tradition and modernity by drawing inspiration from the cultural riches of Japan. The scenography of the events highlighted the Cruise collection, creating an immersive and unique experience for each guest. The artistic performances and the carefully designed sets transported the guests on a cultural journey, while underlining the sophistication and vanguardism of Louis Vuitton. Our ability to organize simultaneous events in several emblematic places in Paris testifies to our expertise and creativity. We strive to exceed expectations in design and execution, ensuring memorable events that resonate with the brand identity and keep the attention of guests.
