The EssilorLuxottica SS22 Press Days marked a major moment in the world of fashion and optics. Organized by H.stories with meticulous attention to detail, this event allowed to discover the latest innovations of the brand, combining luxury and cutting-edge technology. Located in an elegant and modern setting in the center of Paris, the event attracted journalists and influencers, eager to discover the new collections and to immerse themselves in the unique experience offered by EssilorLuxottica. Upon entering, guests were welcomed by a stunning scenography that showcased the brand's heritage and innovation. The spaces were carefully arranged to offer a total immersion in the world of optics, with interactive presentations and live demonstrations of new optical technologies. This elegant and futuristic staging perfectly reflected the spirit of luxury and sophistication that characterizes EssilorLuxottica.
The SS22 Press Days were not only a showcase for new products, but also an educational platform to raise awareness among industry professionals and the media about the challenges and opportunities of the optical sector. Interactive workshops were organized throughout the event, allowing participants to become familiar with the latest technologies and innovative practices in visual health. One of the most popular workshops was the one dedicated to smart lens technology. EssilorLuxottica experts have demonstrated how these lenses can adapt to changing light conditions, offering optimal protection and unparalleled visual comfort. The participants were able to test these lenses in real conditions, seeing for themselves the advantages offered by this innovation.
