Persol Dinner, The Drive Within Campaign

Clent
Persol
type of event
Press dinner, influencer
datum
2022
Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.

On the occasion of the launch of the “The Drive Within” campaign for the luxury eyewear brand Persol, H.stories organized an exclusive dinner that took place in Paris. This exceptional event was designed to reflect the brand's spirit of adventure and elegance, creating an intimate and refined atmosphere for the guests. The dinner took place in the Thoumieux brasserie where every detail was carefully thought out to offer a special experience. We transformed the place with chic and timeless decor, integrating elements evoking travel and exploration. The guests were welcomed with cocktails inspired by the iconic destinations of Persol, before enjoying a typical Parisian meal. The artist at the heart of the event was the famous photographer Dimitri Coste. We designed a photocall with one of his flat track bikes and collector outfits, creating a unique space for the guests. The evening also saw the presence of influential figures such as Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Vassili Schneider and Marlon Magnée.

Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.
Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.
Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.

Persol Dinner, The Drive Within Campaign

Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.
Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.

H.stories was able to capture the essence of the “The Drive Within” campaign through an elegant and immersive scenography. The evening was punctuated by a DJ and DJs DVNO. The event brought together influential personalities from the world of fashion and luxury who appreciated the creative imprint of Dimitri Coste.

Launch dinner for the Persol “The Drive Within” campaign organized by H.stories, with a flat track motorcycle photocall by Dimitri Coste, with collector outfits, and the presence of Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Gaia Weiss, Vassili Schneider, and Marlon Magnée.
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